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Khan and Briggs team up for Dubai fitness centre



DUBAI (Dec. 27) – Boxing superstar Amir ‘King’ Khan and former WBO heavyweight champion Shannon ‘The Cannon’ Briggs will be the honoured guests for the official grand opening of Dubai’s most outstanding fitness, boxing and MMA facility – EMD Fitness.

The centre of excellence, located in Sunset Mall, is the brainchild of the UAE’s leading professional boxer Eisa Al Dah and will host the former unified light-welterweight world champion, Khan, and heavyweight hitman, Briggs, at 6pm local time on Monday December 30th.

EMD Fitness offers the very best in training and workout services, and is spread across 15,000 square feet, providing a panoramic glass view of Dubai’s stunning Jumeirah Beach.

Al Dah has a great relationship with both Khan and Briggs, and the visit of boxing royalty to the Middle East region offers the chance to help familiarise locals with some of the fight games top names.

Khan has enjoyed an illustrious career in the sport having made his mark at just 17 years of age when he captured an Olympic silver medal for Great Britain in 2004, as his country’s sole representative.

He has gone on to succeed at the highest levels as a professional having won the WBA light-welterweight world title against Andriy Kotelnik in 2009, before unifying the tough 140 pound division with a scintillating knockout performance against Zab Judah to claim the IBF world title.

Likewise, Brooklyn native Briggs stamped his mark after winning the WBO heavyweight championship when he stopped the durable Siarhei Liakhovich in the 12th round in 2006.

Eisa Al Dah, said: “It’s great to have these two superstars of boxing visit our excellent new facilities. We firmly believe that EMD Fitness is already Dubai’s premier venue for boxing, MMA and general fitness training. The staff, services and equipment at our disposal is immense and second to none. The fact we are able to attract leading names such as Amir Khan, who I have a tremendous relationship with, goes to show that we have so much to offer. I’m sure Amir and Shannon will be left very impressed with the facilities and our overall philosophy at EMD Fitness.”

Amir Khan, said: “I’m looking forward to my visit to Dubai for the official opening of EMD Fitness. It’s an area of the world I love. I have always wanted to try and do my part to help boxing grow in this region because I believe there is so much potential in Dubai and the Middle East. Boxing is a great sport which helps to teach discipline, keep people of the street and just help with general fitness. I can’t wait to see and test the facilities at EMD Fitness because I have heard many good things about it. I’m forward to seeing Eisa, his team and all the fans – it’s going to be a great experience.”

WHO: Amir Khan and Shannon Briggs

WHEN: 6pm GST on Monday December 30th

WHERE: Jumeirah 3, Level 2 Sun Set Mall, Jumeirah Road, Dubai, U.A.E., P.O.Box 183241 Dubai, United Arab Emirates