The WARM but not hot PPV buys for the Mayweather/Guerrero fight were all but expected by Showtime brass, but in lieu of the $250M Mayweather contract, Mayweather’s next 5 outings WILL bear the expectation of superior PPV buys; in fact Showtime has ‘delusions of grandeur’ that one or 2 of Mayweather fights under their banner will come close to or SURPASS the record set by the Mayweather/De La Hoya fight of 2007.
In order for a record setting event to happen, Mayweather who has more naysayers and critics then supporters, must appear to those detractors to be afraid to fight the expected opponent (Canelo Alvarez), the perception that Mayweather can be ‘beaten badly’ by that opponent must also be believable.