TV ratings for the ONE HD boxing so far..???

[baha74]

Anybody have any info on this?

[Dr Gonzo]

not sure, but i expect tonight will draw the biggest numbers of the lot

[COULDHAVEBEEN]

Anybody have any info on this?

Heard a channel ONE exec quoted as saying they are happy with how things are progressing so far. But haven't heard any actual viewer numbers.

...so long as they keep televising it!

[RayKelly]

I heard the first week was over 100,000 viewers, which they were happy with.

[ashley]

I heard the first week was over 100,000 viewers, which they were happy with.

Not big numbers for aussie TV ratings...the footy show would pull 700,000.

[Contendo]

For whatever the final ratings numbers are, SuperBoxer has been in my opinion a success and most importantly about future positioning.

As Ashley quite well notes, both 'Footy Shows' in Sydney and Melbourne would rate quite high, however if you look at it, these are the potential audiences that a.) can switch in the short term, being both 'footy' and boxing fans, b.) especially over the summer months, switch to SuperBoxer as it won't be clashing with these respective shows and c.) the 'soft / transient' audience that hear about particular boxers or watch/catch footage and subsequently become a fan.

Bigger fights will enhance the product and also come with development and further advertising revenues and one thing we can keep in the back of our minds is that HD doesn't fully switch over until mid-2010, hence currently, they would only be touching on between 30%-50% of the total Australian TV landscape.

Once people purchase set-top boxes or HD enabled TV's prior to mid-2010, this figure has the ability to increase dramatically and rapidly.

The overriding thing for me is that it's another night's viewing pleasure of 'The Sweet Science', further to what we currently have.

[ashley]

For whatever the final ratings numbers are, SuperBoxer has been in my opinion a success and most importantly about future positioning.

As Ashley quite well notes, both 'Footy Shows' in Sydney and Melbourne would rate quite high, however if you look at it, these are the potential audiences that a.) can switch in the short term, being both 'footy' and boxing fans, b.) especially over the summer months, switch to SuperBoxer as it won't be clashing with these respective shows and c.) the 'soft / transient' audience that hear about particular boxers or watch/catch footage and subsequently become a fan.

Bigger fights will enhance the product and also come with development and further advertising revenues and one thing we can keep in the back of our minds is that HD doesn't fully switch over until mid-2010, hence currently, they would only be touching on between 30%-50% of the total Australian TV landscape.

Once people purchase set-top boxes or HD enabled TV's prior to mid-2010, this figure has the ability to increase dramatically and rapidly.

The overriding thing for me is that it's another night's viewing pleasure of 'The Sweet Science', further to what we currently have.

All good and agree....I just have a bee in my bonett about the time slot TEN has boxing in....Wednesday night would have been better....lots of people watching the footy show would watch boxing.

[COULDHAVEBEEN]

Agreed Contendo.

It's never going to out-rate the footy show (of either code), and ONE would never have had that expectation.

Not sure what ONE pay for most of their sports shows? Perhaps some of them very little, as afterall, some of it is only trashy filler.

Povided they aren't paying excessively for the boxing, it rates reasonably well and doesn't self-destruct through stupidity, it's hard to see them not perservering with it...........we hope!

[Contendo]

You make a very good point there Ashley and something worthy of consideration by the TV 'powers that be'.

Over the 'footy' months as you you say, moved to a Wednesday slot would allow it to not clash with either show and if successful, leave over the summer months as is, so to build consistency in people's thought process.

There's a lot of good coming out of people talking about the show/watching the show and discussing it's future and is a burden the TV networks would rather have!

Some of those trashy American so-called comedies come and go in the blink of an eye on some networks, so a well put together sports show such as SuperBoxer builds and people recognise that.

One thing to note, in some 4-6 weeks worth of exposure and telecast by the time next weeks show is over, 'SuperBoxer' has definitely built an immediate awareness and brand which only helps for the future.

[RayKelly]

You can't compare the footy shows with any shows on 1HD as channel 9 is available in every house whereas 1HD is available in very few.

Considering it is up against solid brands like the footy shows, and the fact that its not available in most houses, I think 100,000 for the first show is pretty good. It's not as though there has been good boxing on free-to-air or payTV very often so we are really introducing a whole new concept.

Hope it continues to grow.

[T.C.W]

I agree with most people, over 100 000 is pretty good, the time is not that good, wednesday and a little earlier would be alot better, all in all pretty good. I hope they do a little more shows, say 2 month would be good to see.

[RayKelly]

I hope we get more fighters keen to test themselves. I know Linc has had no trouble finding people wanting to fight on the show, but many fewer that want to take on a good challenge.
Dom Vea would have to be the biggest winner out of the whole concept so far. Very few people outside of boxing knew who he was but with one fight he's increased his fan base ten-fold.

[the beaver]

People make a good point, the time slot is crucial............ Imagine Bob and Hoppa coming on prime time at 8.30 before the footy shows

[ashley]

People make a good point, the time slot is crucial............ Imagine Bob and Hoppa coming on prime time at 8.30 before the footy shows


Now your talking :good

[Thirdgeary]

People make a good point, the time slot is crucial............ Imagine Bob and Hoppa coming on prime time at 8.30 before the footy shows

That would make too much sense.

[Wrangler]

I think the general consensus is that the concept is excellent and should continue. I agree with the posters saying that an earlier timeslot would do the trick. I think maybe an 8pm start until say a 10pm finish would be good. Up against footy shows is not the way to go as the type of audience you may attarct would be potentially watching the footy show and reluctant to leave it for long periods of time.
Wed. night would be good. Als, I liked the idea someone suggested - twice a month. Channell 10 coild be on a winner here if they persevere with a second series.

[LeonMcS]

While I will try and find out some numbers, heres some things to consider.

Recently One-HD achieved 1% of the total viewing audience nationwide, basically meaning of course that out of every 100 TV sets on, they had one tv watching them.

While of course that is a low figure it is actually the best performance by a digital station worldwide in its first year since the inception of digital tv. No other station in the world has managed to get a 1% rating in their first 12 months. Ten execs are justifiably pretty happy about this.

Consider SBS generally comes in around 5% and consider that still not everyone is able to access one hd and that little solitary 1% does start to look pretty good. Its right up there with the top ranking foxtel stations.

In my opinion I believe there will be more boxing in the future on one hd.

[COULDHAVEBEEN]

...Recently One-HD achieved 1% nationwide...the best performance by a digital station worldwide in its first year since the inception of digital tv...SBS generally around 5% and still not everyone is able to access one hd and that little solitary 1% does start to look pretty good...In my opinion I believe there will be more boxing in the future on one hd.

All good Leon. IMO a sports-only station was always going to be a pretty safe bet, and also quick on the uptake with Aus audiences.

Interesting also that ONE followed the boxing last night with octagon fighting, so they are definately aiming product at that demorgraphic.

I disagree with most regarding programming. Reckon thurs at 9pm is as good a fit as any, and that nearly all hardcore boxing fans will watch it instead of the footy show - perhaps the swinging sports watchers might prefer wednesdays though.

Interestingly, if I remember correctly, TV Ringside in the 1970's was televised on monday nights.

[RayKelly]

Dom Vea would have to be the biggest winner out of the whole concept so far. Very few people outside of boxing knew who he was but with one fight he's increased his fan base ten-fold.
I think we can add McGowan and Parr to this too after last nights performance. Like others have mentioned, I too have not been a fan of womens boxing but just on that fight last night I may have just been converted.

[COULDHAVEBEEN]

I think we can add McGowan and Parr to this too after last nights performance. Like others have mentioned, I too have not been a fan of womens boxing but just on that fight last night I may have just been converted.

Women's boxing has been on the improve for a while now IMO Ray.

I was converted when I saw Leila Ali fight. But more recently Melbourne's Suzie Ramandan has been brilliant to watch, and Erin's technique is similarly good. Angie is a warrior like her husband.

[Contendo]

I think the general consensus is that the concept is excellent and should continue. I agree with the posters saying that an earlier time slot would do the trick. I think maybe an 8pm start until say a 10pm finish would be good. Up against footy shows is not the way to go as the type of audience you may attract would be potentially watching the footy show and reluctant to leave it for long periods of time.

Wed. night would be good. Also, I liked the idea someone suggested - twice a month. Channel 10 could be on a winner here if they persevere with a second series.

Good points Wrangler noted about the potential of a Wednesday and also the time slot, however the time slot in particular could have a bearing on certain advertisers such as alcohol related sponsors who can only advertise as I understand after certain hours. (I may be wrong, but this is a Understand)

The twice a month or four times a month debate is open. I quite liked the four straight shows. Maybe every second month OR he's the perfect-world solution, four straight shows every month!

Set time slots every month, you'd have every fighter in Australia wanting to fight on 'SuperBoxer' and it would build consistency of brand much the same as the football codes. Whilst acknowledging it may never bring the rating numbers the footy codes bring, advertisers will maintain consistency of their brand and messaging to a captured and maintained audience level throughout the year. If advertisers can see consistency in their message each month, it allows them to move their marketing $ away from other media and into concepts such as 'SuperBoxer', which ultimately allows the show to develop, grow and thrive - to the betterment of all concerned.

Rotation around the country keeps audiences active, yet not over-taxed and it becomes part of their 'entertainment' thought process, much the same as planning to go to the various football offerings or other entertainment options.

[COULDHAVEBEEN]

Must admit I mentally switch off during the adverts and couldn't tell you which ones have screened, but surely there should be a barage of sports clothes, supplements, gyms ads etc whilst Superboxer is on.

Companies like Rebel Sport, Sportmart, Myer etc should be pointing hoodies, muscle 'T's and sporting apparel right up our noses during breaks on the show.

[Contendo]

Must admit I mentally switch off during the adverts and couldn't tell you which ones have screened, but surely there should be a barage of sports clothes, supplements, gyms ads etc whilst Superboxer is on.

Companies like Rebel Sport, Sportmart, Myer etc should be pointing hoodies, muscle 'T's and sporting apparel right up our noses during breaks on the show.


I remembered certain advertisements from last night as I'm semi-involved in that industry, hence I keep an eye out. However your absolutely on the money with the types of advetisers who I would safely assume the TV's sales team would be targetting, not to mention - sports drinks, mens grooming products, automotive industry, etc, etc.

These advertisers all want one thing though, consistency of branding with value for money reach, hence my earlier comments about the concept working with more shows, to the betterment of all.

[ranser]

I just hope they can continue showing boxing on One.