Felix "Tito" Trinidad To Wear New Everlast Footwear
NEW YORK New York, January 18, 2007 - Everlast® Worldwide Inc., manufacturer, marketer and licensor of sporting goods, apparel, footwear, and other active lifestyle products under the Everlast brand name, is proud to announce that on Saturday January 19th, Felix "Tito" Trinidad will wear Everlast's new Hydrolast Lockdown Lo professional boxing boot with Michelin's proprietary rubber sole technology.. The custom made blue shoes feature Trinidad's name embroidered on the side along with flag of Trinidad's native Puerto Rico on the back.
The new Everlast professional boxing shoes feature Hydrolast technology combined with a high-tech proprietary Michelin rubber compound specifically tailored to channel liquid away from the shoe giving boxers optimum traction, strength and durability during boxing training and competition. This technology is applied to the sole of the shoe and will help prevent slippage on the canvas of the boxing ring during competition. The shoes will launch in Spring 2008 online at www.everlast.com and at select DICK'S Sporting Goods stores.
This Saturday night, one of the best fighters in history Felix "Tito" Trinidad will lace up his personalized blue pair of Everlast Lockdown Lo boxing shoes in the boxing match-up that fight fans have long awaited as he battles the tenacious Roy Jones Jr., live from the world's most famous arena, Madison Square Garden in New York City, NY on HBO PPV beginning at 9:00 PM ET / 6:00 PM PT.
Senior Vice President of Marketing Adam Geisler says, "Our Lockdown boxing shoe provides fighters with enhanced stability and traction to get the maximum power and advantage during competition. This gives professional fighters an added edge in both quickness and agility due to the lightweight and supportive design of the shoe combined with the technology of the Michelin rubber sole compound."
About Everlast Worldwide Inc.
Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well- recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand-Strength, Dedication, Individuality and Authenticity - to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.
Article posted on 18.01.2008
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