Boxing


Boxing News: Minto Returns Nov. 1st; Tecate conmemorates Mexican Independence Day with Enhanced Boxing Programming

WBO #10 and WBA #15 Heavyweight Brian "The Beast" Minto (31-2 20 kos) of Butler, Pennsylvania will make his return to the ring on Saturday November 1st at the Morrow Arena on the campus of Slippery Rock University, Pennsylvania. He will be making his third defense of his WBA Fedecentro heavyweight title in a ten rounder against an opponent to be determined.

Minto, a former Slippery Rock football standout, headlines a six-bout card tabbed "The Minto Mash" which will be held in conjunction with the University's Halloween Weekend festivities. Beginning at 8PM, the undercard will feature local heavy, Jim Emrick (5-1-1) in the six-round co-feature against Jason Freeman (3-0) of Akron. Tickets can be purchased by contacting the Slippery Rock Athletic Department at (724) 738-2767.


Tecate conmemorates Mexican Independence Day with Enhanced Boxing Programming

WHITE PLAINS, N.Y. (August 14, 2008) – As the most authentic Mexican cerveza in the United States, Tecate celebrates Mexico’s Independence Day with three exciting boxing bouts featuring some of the most talented Hispanic athletes in the sport. Adult consumers in Houston, Las Vegas and Los Angeles will have the opportunity to be a part of these remarkable events and join the grand celebration.

“We understand the importance of this holiday among Tecate’s consumers and we are excited to collaborate with Golden Boy Promotions to present a boxing program that reflects the brand’s authenticity, character and boldness,” said Carlos Boughton, brand director for Tecate equity. “As a leading marketer within the sport, Tecate will be launching various promotional programs to ensure that our loyal customers are part of this traditional festivity.”

The lightweight showdown of Diaz vs. Katsidis will kick off the series of matches on Sept. 6 at Houston’s Toyota Center. As the primary sponsor, Tecate will conduct several radio promotions with KTJM “La Raza,” including a 50-ticket giveaway. Thematic point-of-sale displays will be developed specifically for the fight, while various restaurants and bars will hold special events throughout August. The boxing bout will be broadcasted live on HBO’s “Boxing After Dark” show.

The celebration continues in Las Vegas on Sept. 13 with Tecate’s primary sponsorship of the Casamayor vs. Marquez championship fight at the MGM Grand Garden Arena. In support of the sport and this fight, Tecate will launch a comprehensive regional marketing campaign beginning Aug. 13. Boxing aficionados in Arizona, California, Colorado, Nevada and New Mexico will receive a $20 mail-in-rebate for the HBO Pay-Per-View event with the purchase of a 12-pack of Tecate. Tickets also will be available through radio sweepstakes. Additionally, Tecate will host autograph sessions with Golden Boy fighters, while thematic point-of-sale cards and customized out-of-home ads will promote fight details in key markets.

Finally, on Sept. 27 Tecate will serve as secondary sponsor of the Mosley vs. Mayorga bout scheduled to take place at Los Angeles’ Home Depot Center. From Sept. 15 – 27 approximately 250 retailers in Southern California and Nevada will support Tecate’s sponsorship with thematic POS and posters. Additionally radio partnerships and grassroot promotions will help increase awareness of this event.

By bringing the passion of boxing—a prominent sport among Hispanics—to Houston, Las Vegas and Los Angeles, Tecate reaffirms its commitment to adults in the United States and offers them a month-long celebration of Mexican Independence Day.

For more information on Tecate’s boxing platform, please contact Maria Amor or Paola Ruiz at (212) 219-0321.


About FEMSA/Heineken USA

In 2004, Heineken USA and FEMSA Cerveza reached an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA’s beer brands in the United States. Under the terms of the agreement, Heineken USA assumed responsibility for the marketing, sales and distribution of the beer brands Dos Equis, Tecate, Sol, Carta Blanca, Bohemia and the new Tecate Light, across the United States. In April 2007, an extended ten-year agreement was finalized between Heineken USA and FEMSA, which became effective January 1, 2008.

Headquartered in White Plains, New York, Heineken USA Inc., the nation’s premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world’s most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.

Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, Săo Paulo and Buenos Aires. FEMSA’s manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.

Article posted on 14.08.2008



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