Boxing


Fans Compete Online in Fight Night Round 4 as HBO® debuts its hit reality series 24/7 PACQUIAO/COTTO

NEW YORK—Sept. 29, 2009—Major League Gaming (MLG), the professional video game league, and HBO Sports announced today an exciting new marketing initiative to support the newest installment of the acclaimed HBO boxing reality series 24/7 PACQUIAO/COTTO. The Emmy-Award-winning all-access series debuts its seventh installment on Saturday, Oct. 24. Partnering with MLG, HBO Sports has added a new dimension to expand the audience and appeal in the key youth demographic, an audience segment that has demonstrated a fever-pitch interest in playing boxing video games..

"We are excited about this new endeavor and developing a fun, interactive element for video game players that brings them closer to the HBO 24/7 experience," said Mark Taffet, Senior Vice President of HBO Sports. "We're very pleased to work with a new partner in MLG and create a competitive video game experience that can appeal to new fans of the sweet science."

HOW IT WORKS: Users can register starting today to compete as either Manny Pacquiao or Miguel Cotto in an online Fight Night Round 4 tournament, where they could win a chance to play their final match on-site during fight weekend and watch the fight live!

Consumers interested in watching a demonstration of the game action and graphics can log onto www.mlgpro.com or at http://360.sorensonmedia.com/permalink/c0de085b-8363-460e-925d-8f90048454c0

WHERE TO REGISTER: www.gamebattles.com/HBO247

GRAND PRIZE: The top-ranked online tournament Pacquiao and Cotto fighters will each win roundtrip airfare to/from Las Vegas, 2 nights hotel accommodation, one ticket to the live Pacquiao vs. Cotto fight at the MGM Grand Garden Arena and one ticket to the VIP reception.

“It’s been a pleasure to collaborate with the HBO team and we’re thrilled to expose our loyal community to a great online and live fight experience,” said Sundance DiGiovanni, co-founder and chief brand officer of Major League Gaming.

Article posted on 01.10.2009



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