Boxing


Solo Boxeo Tecate viewers to jump in judges' seats and score the character of their boxer

MIAMI (Sept. 17, 2010) – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, Tecate, cerveza con carácter, and Golden Boy Promotions, are giving adult consumers an opportunity to be part of the action by voting for the boxer with the most character during the network’s weekly boxing program Solo Boxeo Tecate.

This interactive feature, named Cinturón Tecate, is launching during the September 17 broadcast as part of Mexican Bicentennial Independence Day celebration. This week, consumers 21 and older will have a chance to vote for the co-main event featuring, Luis Ramos Junior and John Figueroa, who will be fighting live from outside STAPLES Center in Los Angeles.

During each Friday telecast (11:30 p.m. EST/8:30 p.m. PST/10:30 p.m. Central), adult boxing aficionados throughout the U.S. will be invited by commentators Bernardo Osuna and Ricardo Celis to vote for the boxers in the main event who showcased the most talent, tenacity and boldness, via text message to 55333. Qualifying voters will receive free ring tones and wall papers for their cell phones to make them feel closer to the action.

TeleFutura will feature a 2-minute vignette of the winner, allowing fans an inside peek into the lives, challenges, and passions of these boxers.

Fans will also be able to keep track of the Cinturón Tecate winners by visiting Golden Boy Promotions’ Facebook page and following @GoldenBoyBoxing on Twitter.

For more information about Cinturón Tecate or to speak with an executive from TeleFutura, Tecate or Golden Boy Promotions about this initiative, please contact FORMULATIN at (212) 219-0321.

Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net



Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of Solo Boxeo Tecate, which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.



Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 60 fighters under contract, from future hall of famers Bernard Hopkins, Sugar Shane Mosley and Juan Manuel Marquez to current world champions and superstars Ricky Hatton, Amir Khan, David Haye, Marcos Maidana, Israel Vazquez and Chris John. Also included on the company’s roster are top contenders Juan Diaz, Robert Guerrero, Saul Alvarez, Victor Ortiz, Joel Casamayor, Daniel Ponce De Leon, Librado Andrade, Rocky Juarez and Abner Mares as well as highly regarded prospects Danny Garcia, Frankie Gomez, Erislandy Lara, Carlos Velasquez and Deontay Wilder.

Article posted on 13.09.2010



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