Mercito Gesta is crowned as this week's boxer Con Carácter

NEW YORK (Oct. 26, 2010) - Boxing fans viewing Friday night's TeleFutura broadcast of "Sólo Boxeo Tecate" sat in the judge's seat and cast their text votes naming Mercito Gesta as the fighter with the most character. Gesta defeated Ivan Valle in a second round knockout after bringing him down twice in the first round. Boxing experts consider this victory the biggest win of Gesta's career, and 78 percent of fans who voted agreed.

Launched by Tecate, cerveza con carácter, the "Cinturón Tecate"award gives viewers the chance to recognize the strength, courage, and determination of up-and-coming fighters featured on "Sólo Boxeo Tecate." The boxer who receives the most text votes will be announced during the following week's program. As part of the promotion, adult fans who participate will receive free ring tones and screen savers for their cell phones.

Thousands of votes have been received in support of the up-and-coming boxers featured on "Sólo Boxeo Tecate," below is a leaderboard summary of the boxer's with the most character.


Percentage of Votes

Date of Fight


Luis Ramos Jr.


Sept. 17


Mercito Gesta


Oct. 22


Danny Garcia


Oct. 8


Jorge Barrios


Oct. 1


Ramon Montaño


Oct. 15


Next voting opportunity will be on November 5 when "Sólo Boxeo Tecate" heads to Puerto Rico for a battle between Jose Miguel Cotto and Oscar Leon. Fans at home will have an opportunity to vote and determine who the boxer with the most character is! Tune in on Friday, November 5 at 11:30 p.m. ET/PT (10:30 p.m. CT) on TeleFutura.

For more information on "Cinturón Tecate" results or to speak with a brand executive about the program please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of "Solo Boxeo Tecate," which creates an opportunity for local fans to witness some of the most exhilarating fights by today's up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions' marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum "Tecate Museo de Boxeo", which showcases decades of the most memorable moments in the sport.

Article posted on 28.10.2010

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