Boxing


A New Team In Ali's Corner

AUGUST 23, 2005, LOS ANGELES, CA- World recognized female boxing champion, author, motivational speaker, and Adidas spokesmodel star Laila Ali announced today that she has hired Harlan J. Werner and Damon Bingham of the sports marketing and entertainment company, Sports Placement Service, Inc., to represent her for all of her marketing endeavors both in and out of the boxing ring as well as her boxing career..

As a boxer, Ali has amassed an undefeated 21-0 (18 KOs) record, winning 4 super middleweight titles and 1 lightheavyweight title. Outside the ring, Ali is an actor and model, appearing on numerous magazine covers and feature articles from a variety of publications. Her multiple talents now come under one umbrella with the SPS, Inc. group. Bingham will act as Ali's advisor for all of the day-to-day activities of her boxing career and Harlan J. Werner will be handling all of her marketing opportunities including but not limited to Ali's endorsements, motivational speaking, licensing, appearances, modeling, and T.V. and theatrical career.

Harlan J. Werner, president of SPS, Inc., had this to say about working for Laila Ali: "Laila's record in the ring speaks for itself. What makes Laila so special, however, is that her success is not just limited to the ring, but to the entire entertainment world as well. I have known Laila for a number of years and am very happy and proud to have her as a part of the team. She is a perfect fit for our company and will only add prestige to our clientele."

Ali had the following to say about her recent move to SPS, Inc. " I am moving into a new phase in my career with a new team. I am looking forward to working with SPS. Damon Bingham and Harlan Werner are both long-time family friends who can be trusted and happen to be very good at what they do."

SPS, Inc. is the leader in the field of sports and entertainment marketing for world-renowned athletes with a roster of clients that includes Joe Namath, Kareem Abdul Jabbar, Jim Brown, Sandy Koufax, John Riggins, Carlos Beltran, and Muhammad Ali.

Article posted on 23.08.2005



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