Boxing


Lights! Cameras! LACY! Mobile ESPN Super Bowl Spot is off the Hook!

DETROIT, MI (February 1, 2006) -- Undefeated IBF/IBO super middleweight champion JEFF 'LEFT HOOK' LACY will be one of the featured athletes in ESPN's upcoming Super Bowl XL commercial. "Sports Heaven" -- touting Mobile ESPN -- is scheduled to air during ABC's broadcast of Super Bowl X. Media can access the spot via this direct link .

Lacy is headed to a March 4 world title unification showdown against undefeated WBO super middleweight champion Joe Calzaghe. Promoted by Gary Shaw Productions, LLC and Frank Warren's Sports Network, Lacy-Calzaghe will be televised live on SHOWTIME at 9 PM ET/PT (delayed on the west coast), from the M.E.N. Arena in Manchester, England (2 AM Manchester time.) With a combined professional record of 61-0 (48 KOs), and a victory by knockout percentage of 78.6%, Lacy, 21-0 (17 KOs), from St. Petersburg, FL, and Calzaghe, 40-0 (31 KOs), from Newbridge, Wales, are headed to the division's biggest showdown since Roy Jones, Jr. and James Toney rumbled in 1994.

"Sports Heaven" is the world created by Arnold for Mobile ESPN where we follow a sports fan through the metaphorical experience of accessing sports news, information and highlights through Mobile ESPN. As he leaves his office building, our fan flips open his Mobile ESPN phone and is immediately immersed in the rich content experience of Mobile ESPN. As he's immersed in the sports content delivered by ESPN, the world of sports literally invades the cityscape around him. The streets are filled with Indy cars, dragsters and monster trucks.

The pedestrians are athletes from virtually every sportfrom Olympic gymnasts and track and field stars to baseball, football and basketball players to a worldclass angler, and even the National Spelling Bee champ. Lacy is the only boxer featured in the spot. The metaphor implies that ESPN, and thus the world of sports, is now available in travel size. No matter where our sports fan goes, the world of sports follows him. With the breadth and depth of the sports content offering and easy navigation designed to allow sports fans instant access to the sports information they want, sports fans will know upon viewing the spot that their phone has, indeed, arrived. A handset and content designed just for sports fans. This is Sports Heaven.

Article posted on 02.02.2006



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