25.07.06 - The best known face and voice in boxing “The Lady of the Ring” Amy Hayes today signed a deal with Australian based sports marketing and entertainment group Cross Country Entertainment that will see CCE represent her interests throughout Australia, New Zealand and Asia for the next two years..
A spokesman for CCE said “Amy is the first signing to the new Celebrity Management division of CCE and we don’t believe we could have found anyone better to launch this new division of the company”.
“We’ve followed her career for some years and we have always admired her professionalism and the ground breaking achievements she has achieved in what was a truly male dominated sport and how popular she is, particularly throughout the US”.
“With our operations and contacts in Asia we are ideally placed to build on that popularity by providing similar opportunities for her in Asia both in boxing and other areas such as endorsements, advertisements, commercials and personal appearances”.
This signing strengthens CCE’s strategy to focus on representing and developing high profile sports and media personalities for management and marketing on an international basis.